Business Technology and Software
THE PARLIAMENTARY REVIEW Highlighting best practice
teach them the correct technique, so there is no risk of injury, allowing get on and complete their workouts themselves with confidence. FitSense also includes a points programme, which allows members to accumulate points based on completing certain challenges and activities. This provides a healthy competitive element, important for keeping members motivated and engaged with the club. The functionality of FitSense could allow us to look more broadly into the market, working more closely with personal trainers and smaller studios as well as fitness clubs. Targeting personal trainers is a conscious move as, being self-employed, they often need a simple solution to manage their clients financially and administratively. It’s important not only for customers but for the industry in general, that we continue to innovate and look ahead at technologies that can simplify the means of how clubs operate and assist in creating more stimulating member experiences. By doing this, clubs will be more readily able to compete and sustain membership growth. Ultimately, this will contribute to a strong industry while also aiding the general health of the public. As a technology company, we see ourselves playing a part in the future of the industry through a continued focus on innovation. Our immediate goal is to help our customers benefit from FitSense. On a more long-term basis, we want to continue growing in our UK home market while also expanding overseas. Growing our market footprint
FitSense provides an effective social element, to enable members to interact. FitSense allows members to follow each other, post updates to the feed, ‘like’ other members’ posts and comment. Customer feedback has been extremely positive, with many delighted with the headway made in creating a strong community FitSense also allows members to take ownership of their fitness journey, with the bookings and workouts feature. Members are able to book classes at the click of a button, wherever they are. They can also see class availability and identify other members booked onto the class. The workout feature lets the member select exercises from the extensive library, and the high-quality videos and sense of belonging among members, as a direct result of using FitSense.
FitSense facilitates crucial member
engagement, by providing a platform for clubs to digitally connect with their members regularly
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