THE PARLIAMENTARY REVIEW Highlighting best practice
Clinical Lead and Practice Partner Dr Rushi Patel creating same-day crowns
modelling it more on a hotel reception than a clinical environment, to reduce any anxiety our patients may have. We have curated the patient experience throughout their time with us, and the use of technology means we can make treatment seamless and pain free. Adapting to a digital world One of the main challenges we face, and our sector faces, is recruitment. A shortage of doctors is often discussed, but not much attention is given to the equal shortage of dentists and dental nurses. In order to circumvent these shortfalls, we survey a broad range of candidates. Skills and experience are not my number-one priority when searching for recruits; it is their outlook which is key. If they have the right mindset, we can provide them with full training. Another issue we face is attracting new clients. Gone are the days when
the high street was vibrant and people would come in from the street. Now, convenience is key, and just as shopping has become digital, so has finding dentists. In order to adapt to this, we are searching for new streams and methods to attract new patients and have targeted social media as a key next step. In order to continue our growth, we will embrace these digital platforms, expanding our reach and awareness among patients. The future will likely see the influence of technology grow. We feel we are well prepared for this because of the investments we have already made and the convenience those investments have provided for both our staff and our patients. If staff and dentists across the country can adapt to these new systems, dentistry as a whole will become far more efficient, and this will result in a smoother experience for every patient across the country.
If staff and dentists across the country can adapt to these new systems, dentistry as a whole will become far more efficient